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October 23, 2024, 7:38 pm

Design dictionary

Here is a homemade lexicon crafted with love by the Meaningful team.

Design dictionary

[ User research  ]

Research from Old French cerchier (to try to discover something) and the prefix re- (again) and User derived from the verb to use (who uses).

Definition

User research is an opportunity to meet potential or current users of a product or service. Whether quantitative or qualitative, the objective is to understand them. Designers observe and question users about their needs, understand their habits, and learn a little more about their daily lives. 

At Meaningful, user research is carried out upstream in the form of qualitative interviews and in-situ observation. We go beyond the What and How and explore the Why. This immersion phase can be conducted alongside user tests. For example, we can test different iterations of a design project and hypothesis we make upstream.

Useful quote

“Pay attention to what users do, not what they say.”
Jacob Nielsen

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