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November 21, 2022, 10:11 pm

Design dictionary

Here is a homemade lexicon crafted with love by the Meaningful team.

Design dictionary

[ Usage Scenario ]

Scenario from the Italian scenario, designates the setting of a play and then the “description of the staging”.

Definition

A usage scenario describes the user's journey through a service or product, which comprises the course of their actions in regards to these services or products in upstream and downstream use. It is a powerful, narrative tool that crystallizes a user's experience. It is also a means for the various project stakeholders to align objectives. It can take many forms, from a simple story to a storyboard or video. In the case of an interface or digital product design process, the usage scenario is the raw material that allows us to prototype the user journey with screens.

Generally speaking, at Meaningful, we co-create the usage scenario with our partners. To do this, we leverage the previously created personas to envision an experience best suited to the users' needs. Although it is a collective story, the usage scenario is meant to be as credible and realistic as possible. Just like personas, the usage scenario can stem from a field study, the customer’s knowledge or the imagination of the stakeholders.

Useful quote

"The designer is an inventor of scenarios and strategies. Thus, the project must be exercised on the territories of the imagination, to create new stories, new fictions, which will increase the thickness of reality."
Andrea Branzi

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