Here is a homemade lexicon crafted with love by the Meaningful team.
[ Experience design ]
Experience stems from latin experientia (test, trial, attempt, experience that we did or practiced) and Design originally derives from latin designare (to mark, to draw, to indicate)
Experience design is a practice that aims to create products, services, or spaces, taking into account the entire customer journey. The experience starts from the moment a client first encounters the service, with campaigns or the website. It continues as the client interacts with the target and includes all the steps related to the use of the service itself.
Experience design is often perceived as a tautology by some designers, however the term “experience design” refers to a specific set of practices and skills. Indeed, it focuses on identifying the real needs and expectations of users before designing and orchestrating a memorable experience. The experience itself involves “touch points” in several mediums: digital (website, mobile applications), paper (paper tickets, brochure), spatial (lobby, entrance) and physical (connected objects, signs)..
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”Jeff Bezos
a new visual language to improve brand experience
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