Here is a homemade lexicon crafted with love by the Meaningful team.
[ Ideation ]
Ideation from Greek idea ‘form, pattern’ (from the base of idein ‘to see’) and latin -atio (designating action of).
The purpose of the ideation phase within an innovation project is to immerse oneself in a problem. This allows the project's various stakeholders to envision solutions that correspond to identified problems. In ideation, the concepts that emerge address real user needs and strategic challenges for the company.
At Meaningful, this phase entails ideation workshops involving the project’s stakeholders. For example, participants would include Design (Meaningful), R&D, Sales, Marketing, etc.
«Everyone is in love with their own ideas.»Carl Jung
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