a new visual language to improve brand experience
with Somfy
![](https://images.prismic.io/meaningful/6581908c531ac2845a26c38b_00_Somfy-Mainpicture.jpg?auto=format%2Ccompress&rect=0%2C0%2C1584%2C990&w=1584&h=990)
Challenge
A longtime industrial goods manufacturer, Somfy embraced digital technology in 2010 by developing iOT devices for the connected home. How can we revamp its visual identity and assets to create a digital brand experience?
Execution
We translated and adapted the brand’s visual language, developing essential digital components and guidelines. This included a new font, film and motion guidelines, a new icon library and a style guide for mobile apps. All elements were rolled out across the company’s touch points (app, products, packaging, websites, social media).
Outcome
new visual language
countries
touchpoints
![](https://images.prismic.io/meaningful/658190a3531ac2845a26c38d_01_SomfyHomeapp.jpg?auto=format%2Ccompress&rect=0%2C0%2C1680%2C1050&w=1680&h=1050)
![](https://images.prismic.io/meaningful/658190b2531ac2845a26c38e_02_SomfyWebsite.jpg?auto=format%2Ccompress&rect=0%2C0%2C1680%2C1262&w=1680&h=1262)
![](https://images.prismic.io/meaningful/658190bf531ac2845a26c38f_03_SomfySpecimen.jpg?auto=format%2Ccompress&rect=0%2C0%2C1680%2C1201&w=1680&h=1201)
![](https://images.prismic.io/meaningful/658190cc531ac2845a26c390_04_SomfyMagazine.jpg?auto=format%2Ccompress&rect=0%2C0%2C1680%2C1050&w=1680&h=1050)
Working with Meaningful is the guarantee of a committed team, attentive to our needs and on point with provided solutions. Their strong convictions truly make the difference.Véronique Bellevergue head of Marcom at Somfy