a new visual language to improve brand experience
with Somfy
Challenge
A longtime industrial goods manufacturer, Somfy embraced digital technology in 2010 by developing iOT devices for the connected home. How can we revamp its visual identity and assets to create a digital brand experience?
Execution
We translated and adapted the brand’s visual language, developing essential digital components and guidelines. This included a new font, film and motion guidelines, a new icon library and a style guide for mobile apps. All elements were rolled out across the company’s touch points (app, products, packaging, websites, social media).
Outcome
new visual language
countries
touchpoints
Working with Meaningful is the guarantee of a committed team, attentive to our needs and on point with provided solutions. Their strong convictions truly make the difference.Véronique Bellevergue head of Marcom at Somfy
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