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November 21, 2022, 9:14 pm

a game for kids with AR and Lego bricks

from the lab

Challenge

In a world where virtual games reign supreme, can children be enticed by physical toys? How can we leverage digital technology to pique their interest in art and legacy games? 


Execution

We created a hybrid game that bridges augmented reality with physical play. Graphic compositions, digital technology and interlocking toy bricks are unified in a game to stoke artistic creativity within children.


Outcome

01+

prototype

02+

design awards


Expertises

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