a game for kids with AR and Lego bricks

Challenge

In a world where virtual games reign supreme, can children be enticed by physical toys? How can we leverage digital technology to pique their interest in art and legacy games? 

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Execution

We created a hybrid game that bridges augmented reality with physical play. Graphic compositions, digital technology and interlocking toy bricks are unified in a game to stoke artistic creativity within children.

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Outcome

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Expertises

• concept design
• product design
• game design
• interaction design
• prototyping
• development
• augmented reality