Design for the "Tech for good" ! Seriously ?!
During a talk by Marine and Nicolas Rouit-Leduc at the Blend Web Mix event, our two associates playfully and pragmatically discuss what it really means to create products that have a positive impact. They start off by going over the history of tech itself (which has always been "for good"), then illustrate their points with real-life examples of projects carried out by the studio, and close with an attempt at identifying the "digital design principle" inspired by renowned designer Dieter Rams.
Watch the video here (in French):