Conference

Design for the "Tech for good" ! Seriously ?!

During a talk by Marine and Nicolas Rouit-Leduc at the Blend Web Mix event, our two associates playfully and pragmatically discuss what it really means to create products that have a positive impact.  They start off by going over the history of tech itself (which has always been "for good"), then illustrate their points with real-life examples of projects carried out by the studio, and close with an attempt at identifying the "digital design principle" inspired by renowned designer Dieter Rams.